Firefly Media - Projection Mapping | Design Services 

Target launched the Harajuku Mini clothing line by Gwen Stefani at the famous Jim Henson Studios in Hollywood. Firefly created a Japanese-themed, Harajuku cityscape with characters reflecting the brand. 

 

Using multiple, large format projectors, a 153-foot curved wall was covered in images specifically designed to transform the Los Angeles space into a bustling, Japanese metropolis.

 

A fashion show, featuring the Harajuku Mini clothing line on some pint-sized models, was a perfect ending to the night.