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NICKELODEON - DORA THE EXPLORER
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At a press conference celebrating the 10th anniversary of Dora the Explorer, Firefly incorporated themes and images from the show to transform the bare walls of a 66 foot by 50 foot tent at Nickelodeon Studios into an immersive environment.
Using multiple, large format projectors, 360 degrees of the tent’s interior was wrapped in custom-created Dora the Explorer-themed art. The projected wallpaper was coupled with a live video feed featuring clips from specific episodes.
Salma Hayek was on hand as a featured storyteller to celebrate the anniversary of this iconic animated program, entertaining the children and honoring the endurance of the series.
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