Firefly Media - Projection Mapping | Design Services 

Contemporary street artist Shepard Fairey partnered with Firefly Media to create a stunning tribute, honoring the inauguration of President Barack Obama, at the famous Hollywood and Highland Center in Hollywood. 

 

Using architectural projection and two large format projectors, the iconic image of the president was emblazoned on both sides of the entrance’s 90 foot by 70 foot archway, welcoming thousands of residents, tourists, and shoppers. 

 

The event was broadcast on national television, helping to further celebrate this remarkable historic moment. As a stronghold of political support, the City of Los Angeles was the perfect canvas to commemorate this crowning achievement.