Firefly Media - Projection Mapping | Design Services 

From concept to completion, Firefly custom created the visual content for DirecTV’s Emmy after-party. It was a labor-intensive build that took several days to accomplish, transforming the lot in front of the Pacific Design Center into a throbbing party.

 

Fifty HD screens at the venue’s entrance - arranged to spell out “100 HD” - streamed brand content, while 1,100 guests networked outside the sphere. Inside, 400 partygoers clinked glasses with the likes of Paris Hilton, as the late DJ AM provided the night’s soundtrack. 

 

This was a massive undertaking with a number of moving parts. Using a 60-foot inflatable sphere, image blending, and then geometry-correcting all computer graphics, Firefly surpassed client objectives, taking the event to an entirely different level.